Turning Data Into Decisions
In Wisconsin, where every growing season brings new variables, innovation starts with adaptation. Disease pressure, changing weather patterns and increasing demands for efficiency are pushing growers to rethink how they manage their operations — and how technology fits into the field.
This episode of Innovation Never Stops takes place across Wisconsin farms with growers like Steve and Kathy Earleywine, who are using modern tools and data-driven insights to guide their decisions. From the field to the office, innovation shows up in how information is collected, analyzed and transformed into actionable insights that help them plan, adjust and perform better season after season.
The episode explores how technology-driven tools — including reports, analytics and agronomic data — are helping Steve and Kathy see their operation differently. By turning complex data into clear, usable insights, innovation enables more confident decisions around inputs, timing and overall crop management.
Product innovation is part of that story as well. Steve and Kathy rely on Helena solutions like Coron® Metra, a controlled-release nitrogen fertilizer, and ENC® Formulation Technology products that help crops grow stronger and more efficiently. They also use a variety of adjuvants, herbicides and insecticides that improve performance, compatibility and overall crop health — maximizing every acre and every application.
What emerges is a picture of innovation rooted in collaboration — between Helena teams, technology partners and growers themselves. Together, they’re finding smarter ways to respond to challenges, adopt new methods and move agriculture forward.
Because in Wisconsin — and everywhere growers are facing change — innovation never stops. And neither does the drive to do things better.
Bring Innovation Straight to Your Classroom
Connect classroom learning with modern agricultural innovation through our Innovation Never Stops classroom series. The Classroom Guide — created specifically for teachers, ag instructors and FFA leaders — contains hands-on activities, discussion prompts and practical insights that extend each video in the series into meaningful, real-world lessons.
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Bring Helena’s Innovation Never Stops series directly to your students. Invite a Helena representative to your classroom or FFA chapter to share field insights, lead hands-on demonstrations and highlight careers in agricultural innovation.